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Business Relationships and Relationship value
A case study of value perceptions in a customer-supplier relationship
 
Forfatter:
Kirsten Frandsen
Titel:
Business Relationships and Relationship value
A case study of value perceptions in a customer-supplier relationship
Udgivelsesår:
2016
ISBN:
978-87-9330-409-3
Varenr.: 3069
Sprog:
English
Sider:
309
Illustrationsgrad:
Indbinding:
Hæftet
Serie:
Ph.d.-afhandlinger fra Det Samfundsvidenskabelige Fakultet, Syddansk Universitet
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Kirsten Frandsen (born 1982) is a researcher within the field of relationship marketing. Her thesis presents her interest within the topic of relationship value and focuses on interaction in collaborative relationships. In her thesis, she shows that relationship value is a complex matter that requires a fundamental change in business mind set. The thesis incorporates business networks, business models and relationship activities into the field of relationship value.

Kirsten Frandsen obtained her BA in Entrepreneurship and Innovation from the University of Southern Denmark in 2009, her MSc in International Business Development from the University of Southern Denmark in 2012 and her Ph.D. degree in 2016 from the Faculty of Social Science at the University of Southern Denmark.


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